When it comes to your website, we’ve provided you with tons of resources to make it function correctly from a technical standpoint. We’ve also given you the know-how to help make your buyer personas find you. But then what happens? How can you ensure that your site not only performs seamlessly, but also drives the bottom line? Because your website is your company’s most valuable marketing tool, it’s essential that you use it to proved your sales department with the qualified leads they need to continue to close business. So here’s how you make your website more smarketable.
If you have dedicated the time and effort in creating your buyer personas, then you should have a solid idea of who your ideal prospects are and what they’re looking for. But how do you get them to go from an ideal customer to your ACTUAL customer? The trick is to use your content to help them prequalify themselves before ever talking with one of your sales reps.
You’ve built an awesome website. It’s exactly what you envisioned – beautifully designed, great functionality, and performs flawlessly. Days go by, weeks go by, and you’re still not seeing the traffic you had expected to see. Why? It’s not your site. It’s your inbound marketing strategy.
Eight seconds. That’s not a whole lot of time at all. But that’s the average attention span of the typical internet user (fun fact – it’s one second less than a goldfish’s). What does that mean for us marketers? We now have even less time to engage our target audience before they scroll down their timelines and forget the messages we’ve invested countless hours on crafting. Now is the time to spend time grabbing your prospective client’s attention both visually AND audibly through your YouTube channel.
Recently, I wrote a blog about building your personal brand, but now it’s time to delve a little deeper. When individuals and businesses alike are developing their brand, a good bit of time needs to be spent establishing expertise. Blogging is one of the best ways to flex your knowhow while driving search traffic to your site. We’ve created a simple guide to go from zero to blogger in no time flat!
Preserving our personal reputations has always been a cultural priority. But what about our professional reputations? Yes, we try to maintain great relationships with former employers, which is essential for furthering a career. However, there is a significant value that exists when you are able to translate your professional experience into thought leadership and thus build your own personal brand.
Social media. Everyone has it, but not everyone is using it correctly. Platforms like Facebook, Twitter, Instagram and YouTube exist not only to entertain and connect people to one another, but also to connect people with businesses. With advertising dollars getting smaller, the need for effective, low cost marketing tactics is more important than ever. And if your business isn’t using social media, then you’re missing out on a huge opportunity to develop your brand and garner new revenue.
Here are the top 7 reasons why your business should be on social media: