Resume

EXPERIENCE

Mediacurrent, Alpharetta, GA
Senior Marketing Strategist
Jan. 2015-Present

Responsible for leading all efforts to create and implement effective content marketing strategies that drive web traffic, increase conversions and generate qualified leads based on business needs. Highlights include:

  • Aiding the efforts of the team that was awarded Best Overall SMB by Salesforce.com in 2014, seeing 129% year-over-year growth in content conversions and a 53% increase in organic search traffic
  • Developing email, social media, and content marketing strategies based on analyzing needs and providing the best solutions that drive results
  • Managing, analyzing, and optimizing inbound and outbound marketing strategies with the marketing automation platform Pardot
  • Creating content that articulates product and service offerings, key benefits and messages for use by sales that speaks directly to the Buyer Persona’s needs in every stage of the buying journey
  • Authoring over 20 blog posts, leading and moderating 3 webinars and publishing an eBook on digital marketing strategy
  • Developing a culture of content creators in the Mediacurrent team and using their thought leadership in marketing campaigns to engage prospective clients by publishing 126 blogs and 6 eBooks in 2014
  • Identifying, and analyzing issues, patterns and trends in engagement on social media platforms by actively monitoring and participating in online conversation and creating strategies based on data and business needs
  • Providing detailed tracking and metrics reports to communicate marketing activity to the company partners

Marketing Coordinator
Jan. 2014-Jan. 2015

Supported the coordination and implementation for marketing and business development initiatives for a fast paced website development company. Highlights include:

  • Grew Mediacurrent’s brand presence on Facebook, Twitter, LinkedIn and Google+, most notably seeing a 100% increase in Facebook audience in the first 6 months
  • Assisted the Marketing Director in a variety of inbound lead generation campaigns
  • Helped the Sr. Digital Strategist with special projects including collecting analytics data and social media strategy development
  • Planned and coordinated Trade Show events across the country

Georgia Center for Nonprofits, Atlanta, GA
Social Media Coordinator, GA Gives Day
Jul. 2013-Jan. 2014

Served as an AmeriCorps VISTA to work with the CEO and Communications Manager to develop communication strategies to grow online audience and engage potential donors for second annual Georgia Gives Day by managing, updating and enhancing through creative efforts all social media efforts, including Facebook, Twitter, and other blogs and social media channels. Highlights include:

  • Drove 30% of the day’s total traffic from social media efforts and aided in raising over $1.5 million for Georgia’s nonprofits in 24 hours
  • Responsible for the coordination of development, advancements, technology upgrades, creativity to social media resources
  • Trained nonprofit organizations on best practices for branding and driving traffic to their GA Gives Day profile using their digital content, such as blog posts, email marketing, and social media
  • Identified, analyzed issues, patterns and trends in engagement on social media platforms
  • Authored blog posts, articles, and webinars to creatively communicate GA Gives day to nonprofits and to the public
  • Developed and execute initiatives to drive member-generated content, increase community participation and add value to the online community experience

Cobb Pregnancy Services, Marietta, GA
Development Intern
Nov. 2012-Apr. 2013

Worked with Executive Director and Development Director to promote healthy relationships with donors, enhance online presence of the non-profit organization while assisting with fundraising activities and general office duties. Highlights include:

  • Raised a total of $75,000 through creating compelling outbound email marketing campaigns to existing and prospective donors and companies for the “Walk for Life”, “Change for Life” Bottle Drive and the Year End donation drive.
  • Developed and managed online communication for Cobb Pregnancy services including, Facebook, Twitter, Constant Contact, YouTube and website maintenance
  • Created engaging content and graphics for digital and printed marketing materials
  • Maintained donor database up to date

Bauza & Associates, Orlando, FL
Summer Intern
May 2012-Jul. 2012

Assisted Account Management team and Public Relations team in cross-departmental communications on behalf of various clients. National accounts include Florida Dairy Farmers, MassHousing, Viva Jazz Orlando, State Farm and Verizon. Highlights include:

  • Developed internal Social Media Department and created a strategy plan for Bauza & Associates
  • Developed and presented Social Media strategies for clients to establish measurable goals and create a positive brand presence
  • Responsible for ensuring brand consistency, and accuracy of client’s campaign efforts
  • Managed Twitter account for clients, increasing followers daily and actively engaging followers to reach thousands of Social Media users
  • Wrote and pitched press releases and interviews, both internally and on behalf of clients

Kaplan University, Subsidiary of Washington Post, Inc., Orlando, FL
Outbound Sales Representative/Admissions
Sep. 2009-Apr. 2012

Worked directly with Director of Admissions to ensure admission quotas were successfully met. Highlights include:

  • Communicated with prospective clients via call/email drip campaigns
  • Effectively followed departmental lead management guidelines
  • Achieved daily/weekly/monthly sales metrics
  • Reported industry trends, and quality of leads to cross-functional and departmental team members

EDUCATION AND CERTIFICATIONS

University of Georgia
B.A. in Journalism and Mass Communications with a Minor in Spanish
Dec. 2010

Full Sail University
M.S. in Internet Marketing
June 2014

Full Sail University
Instructional Design and Technology Certificate
Mar. 2015

Hubspot Academy
Inbound Certified
Mar. 2015

SKILLS

  • Fluent in Spanish
  • Expert writing for various mediums
  • Proficient in MS Office, MAC OS
  • Proficient in the marketing automation platform Pardot
  • Proficient with the project management software Open Atrium
  • Comfortable working with Adobe Creative Suite, Quantcast and Analytics, Moz, Blogger, WordPress, Drupal, Joomla, LinkedIn, YouTube, Instagram, Twitter, Google+ and Facebook

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s